You have heard the claims of individuals making a living on Adsense revenue. Personally, I find Adsense to be a nice way to supplement my income but it certainly is not generating enough for me to retire a millionaire. Ive definitely learned how to increase my Adsense revenue over time and Ill share with you what Ive learned.
by MichaelFleischner


You have heard the claims of individuals making a living on Adsense revenue. Personally, I find Adsense to be a nice way to supplement my income but it certainly is not generating enough for me to retire a millionaire. Ive definitely learned how to increase my Adsense revenue over time and Ill share with you what Ive learned.

Making money via Adsense is based on a number of different factors including which ads you display and where they appear on your website or blog. Here are some key factors to consider before placing your Adsense ads. The first is ad placement. Certain locations on your page are more successful at generating click through than others. Google has even documented the ideal placement of ads and determined that ads located above the fold tend to perform better than those below the fold. Ads placed near content blocks and navigational items tend do well because users are focused on those areas of a page and take action.

What is offered by Google as ideal placement is certainly useful as a guide. However, I strongly recommend that you consider your the behavior of your users first prior to deciding proper ad position. Think about user behavior on different pages of your website or blog and what will be most functional to browsers and their navigation. Find what works and apply it to appropriate web pages.

On pages where users are usually focused on reading article content, ads placed immediately below the end of the content generally perform very well. It is almost as if users finish reading and ask themselves what they should be doing next. Ads that are targeted can answer that question and get them clicking.

Various Ad format. Some types of ads perform better than others depending on the page content and layout. Many Adsense advertisers find that large rectangles in content areas work best, while leader boards produce less click-based revenue. The traditional sky scrappers are the worst performers. The key is to experiment and measure the results to see which formats work best for you.

Ad colors. Sometimes ads blended into the content can work wonders, but sometimes ads that contrast your site colors work best. Test a variety of ad colors to determine if different palettes generate higher than average click through rates. Other than testing the actual palettes, there's really no other way to determine effectiveness.

Number of ad units on a page. Websites are allowed a maximum of 3 ads, plus one set of ad links, and one Google search box per page. Maximize the allowed number based on the resulting look of your page (you don't want an overkill of ads). Users going to your page and reading your content may ignore the banner or rectangle at the top of the page, but may click on the ad at the bottom of the article.

Test the variables noted above and see which combination for variables work best for your website or blog. Not all sites displaying Adsense ads generate significant results. Even if a website gets lots of visitors but they aren't interested in looking for ways to spend their money, they won't necessarily respond to the ads displayed on your site.

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